Hallmark Visitors Center


DESCRIPTION: Discover how a teenager from Nebraska tucked two shoeboxes of postcards under his arms and set out to create an iconic company in Kansas City. More than 100 years later, the billion-dollar brand contains a diverse portfolio of six businesses. Combined with one of the world’s largest creative communities, Hallmark helps to foster a more emotionally connected world. From the timeline walking visitors through Hallmark’s humble beginnings, to famous collaborations with U.S. presidents, world leaders, and famous artists, to samples of our current products customers have grown to love, come visit and be immersed in the world of Hallmark at the Hallmark Visitors Center.

ADDRESS: 2450 Grand, Kansas City, MO, 64108

LOCATION: On the east side of the Crown Center Complex, one mile south of downtown Kansas City, Mo. From Crown Center’s parking garage, 2450 Grand Blvd., take the elevator to the third level of the Crown Center Shops.

PHONE: 816-274-3613

WEB SITE: www.hallmarkvisitorscenter.com


  • A timeline documenting the evolution of Hallmark’s products over nine decades, including contributions by Walt Disney, Norman Rockwell and Maya Angelou.
  • “Art of the Crown”—a collection of one-of-a-kind crowns to celebrate the company’s 100+ years.
  • The J.C. Hall Christmas Tree Collection – For years Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas.
  • Hallmark Live – go to www.hallmarkvisitorscenter.com to check out the Hallmark Live schedule to meet the creators of some of Hallmark’s most popular products.
  • “Coming from the Heart”—a 13-minute film explaining how the Hallmark artists find their creative inspirations.
  • The Hallmark Hall of Fame features classic clips from television’s most honored series.

HOURS: Open 9:30 a.m.-4 p.m. Mon.-Sat. Closed Sundays, holidays and most holiday weekends.


ANNUAL ATTENDANCE: Approximately 125,000.

HISTORY: Opened to the public during Hallmark’s 75th anniversary in 1985, the Hallmark Visitors Center chronicles the company’s transformation from founder J.C. Hall’s two shoeboxes of inventory to its reputation as an international icon with annual net revenues of more than $4 billion. Since its opening, the Hallmark Visitors Center has greeted more than 2.7 million visitors.

WHERE TO GET LUNCH: The surrounding Crown Center offers many dining options, from a casual family meal at the world’s only Crayola® Café to four-star service at The American Restaurant.

HANDS-ON ACTIVITIES: The Passport, a colorful and entertaining stamping activity, guides visitors through the museum’s telling of the Hallmark story. Visitors can also make their own souvenirs by using bow-making machine.

WHAT’S NEARBY: Crown Center Shops, Union Station

GROUP TOURS: Tours are self-guided. Reservations are required for groups of 15 or more. Please visit HallmarkVisitorsCenter.com to complete the online reservation request form.

PUBLIC TRANSPORTATION: Take the MAX to the Crown Center stop.


From Downtown, take Broadway Boulevard south to Pershing Road. Turn left on Pershing onto Grand Boulevard to Crown Center parking.

From the north: Follow I-35 S and exit at 20th Street (Exit 1D). Turn left on 20th Street and go nine blocks to Grand Boulevard. Turn right on Grand Boulevard and continue to Crown Center parking.

From the south: Follow I-35 N to the Broadway exit. Turn south on Broadway and follow to Pershing Road. Turn left at Pershing and go to Grand Boulevard. Turn right onto Grand Boulevard .

From the east: Follow I-70 W to I-35 S. Take the I-35 S exit and follow to the 20th Street exit. Turn left. At Grand Boulevard, turn right. Proceed to the Crown Center parking garage on the east side of Grand Boulevard.

From the west: Follow I-70 E to I-670 E. Exit I-670 to I-35 S. Take exit 1D to I-35 S at 20th Street. Turn left on 20th Street and go nine blocks to Grand Boulevard. Turn right on Grand Boulevard and continue to Crown Center parking.

PARKING: Parking in the Crown Center parking garage, 2450 Grand Boulevard, is free for the first three hours with validation.

PUBLIC RELATIONS CONTACT: Maggie Miller, Public Relations and Social Media Specialist, 816-274-5113, maggie.miller@hallmark.com

Media Contacts

Derek Klaus
Derek Klaus
Director of Communications

For News Media

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