Hallmark Visitors Center


DESCRIPTION: Experience more than 105 years of Hallmark Cards’ history presented through fun interactive exhibits, displays and videos that enable visitors to understand the creativity and craftsmanship involved in making Hallmark products. The Visitors Center is located at Hallmark’s international headquarters in Crown Center, a shopping and entertainment complex developed by the company.

ADDRESS: 2501 McGee Ave., Kansas City, Mo.

LOCATION: On the east side of the Crown Center Complex, one mile south of downtown Kansas City, Mo. From Crown Center’s parking garage, 2450 Grand Blvd., take the elevator to the third level of the Crown Center Shops.

PHONE: 816-274-3613

WEB SITE: www.hallmarkvisitorscenter.com


  • A timeline documenting the evolution of Hallmark’s products over nine decades, including contributions by Walt Disney, Norman Rockwell and Maya Angelou.
  • “Art of the Crown”—a collection of one-of-a-kind crowns to celebrate the company’s 100+ years.
  • The J.C. Hall Christmas Tree Collection—17 unique trees created by Hallmark employees as gifts for the company’s founder.
  • “Coming from the Heart”—a 13-minute film explaining how the Hallmark artists find their creative inspirations.
  • The Hallmark Hall of Fame features classic clips from television’s most honored series.

HOURS: Open 10 a.m.-4:30 p.m. Tue.-Fri., 9:30 a.m.-4:30 p.m. Sat. Closed holidays and most holiday weekends.


ANNUAL ATTENDANCE: Approximately 114,000.

HISTORY: Opened to the public during Hallmark’s 75th anniversary in 1985, the Hallmark Visitors Center chronicles the company’s transformation from founder J.C. Hall’s two shoeboxes of inventory to its reputation as an international icon with annual net revenues of more than $4 billion. Since its opening, the Hallmark Visitors Center has greeted more than 2.7 million visitors.

WHERE TO GET LUNCH: The surrounding Crown Center offers many dining options, from a casual family meal at the world’s only Crayola® Café to four-star service at The American Restaurant.

HANDS-ON ACTIVITIES: The Passport, a colorful and entertaining stamping activity, guides visitors through the museum’s telling of the Hallmark story. Visitors can also make their own souvenirs by using bow-making machine.

WHAT’S NEARBY: Crown Center Shops, Union Station

GROUP TOURS: The Hallmark Visitors Center provides guided, one-hour tours to groups of 10 or more. Self-guided tours are available to walk-in groups and individuals with no reservation.

PUBLIC TRANSPORTATION: Take the MAX to the Crown Center stop.


From Downtown, take Broadway Boulevard south to Pershing Road. Turn left on Pershing onto Grand Boulevard to Crown Center parking.

From the north: Follow I-35 S and exit at 20th Street (Exit 1D). Turn left on 20th Street and go nine blocks to Grand Boulevard. Turn right on Grand Boulevard and continue to Crown Center parking.

From the south: Follow I-35 N to the Broadway exit. Turn south on Broadway and follow to Pershing Road. Turn left at Pershing and go to Grand Boulevard. Turn right onto Grand Boulevard .

From the east: Follow I-70 W to I-35 S. Take the I-35 S exit and follow to the 20th Street exit. Turn left. At Grand Boulevard, turn right. Proceed to the Crown Center parking garage on the east side of Grand Boulevard.

From the west: Follow I-70 E to I-670 E. Exit I-670 to I-35 S. Take exit 1D to I-35 S at 20th Street. Turn left on 20th Street and go nine blocks to Grand Boulevard. Turn right on Grand Boulevard and continue to Crown Center parking.

PARKING: Parking in the Crown Center parking garage, 2450 Grand Boulevard, is free for the first three hours with validation.

PUBLIC RELATIONS CONTACT: Linda Avery, manager, 816-274-8300 or linda.avery@hallmark.com.

Media Contacts

Derek Klaus
National & Convention Media:
Derek Klaus
Director of Communications
dklaus@visitkc.com | Twitter | LinkedIn
Toni Alexander
Regional & KC Media:
Toni Alexander
Communications Manager
talexander@visitkc.com | LinkedIn
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