DESCRIPTION: At Kaleidoscope, children make whatever their imaginations can think up using Hallmark discarded materials. These free, 40-minutes art sessions allow children’s creativity to run wild with a variety of products including which include melted crayons, markers, watercolor paints, ribbons, shiny paper and much more.

ADDRESS: 2500 Grand Blvd., Kansas City, Mo.

LOCATION: Inside Crown Center

PHONE: 816-274-8300

WEB SITE: www.hallmarkkaleidoscope.com

SOCIAL MEDIA: Facebook-Kaleidoscope

HIGHLIGHTS: Creativity is king at Kaleidoscope. Popular activities include:

  • Designing and cutting your own puzzle
  • Using melted crayon to create artwork that is “out of this world”
  • Playing with other kids to create one-of-a-kind masterpieces.

HOURS: Family Art Sessions are scheduled throughout the year based on area school schedules. Visit www.hallmarkkaleidoscope.com/visitor-info/ for a complete listing of activities and hours.

ADMISSION: Tickets are free on a first come-first serve basis until each session fills. To make reservations, call 816-274-8301.

HISTORY: Don Hall created Kaleidoscope in the 1960s as a way to encourage creativity and imagination among children. The creative space was temporarily in malls and various other buildings throughout the 1960s and early 1970s until permanently residing in Crown Center in 1975.

WHERE TO GET LUNCH: Kid-friendly eating options are plentiful inside Crown Center. At Fritz’s Railroad Restaurant, meals are delivered to the table by a miniature train and at Crayola Café, kids of all ages can enjoy a colorful atmosphere and fun experience!

HANDS-ON ACTIVITIES: Every activity is hands-on at Kaleidoscope!

WHAT’S NEARBY: Kaleidoscope is located inside Crown Center, which is also home to kid-friendly attractions LEGOLAND Discovery Center and SEA LIFE Aquarium. Science City, located at Union Station, and the National World War I Museum and Memorial are just a few blocks away as well.

WHAT’S NEW: With new materials constantly available from Hallmark, Kaleidoscope is always offering fresh and exciting ways to let kids explore.

DID YOU KNOW: Creative talents from all over the country have designed exhibits for Kaleidoscope. Projects include an 11-foot robot and E-Door, 9-foot portal that that waves at each guest who walks through the door.

DON’T FORGET: To arrive early for the art session. Tickets often go quickly and there are a limited amount of art sessions each day.

GROUP TOURS: Reservations are required for groups of 15 or more. Groups under 15 people are also encouraged to make reservations to ensure space.

PUBLIC TRANSPORTATION: Take the MAX to the Crown Center stop.


From Downtown, take Broadway south to Pershing Road. Turn left on Pershing onto Grand Boulevard to Crown Center parking.

From the north: Follow I-35 S and exit at 20th Street. Turn left (east) on 20th Street and go nine blocks to Grand Boulevard. Turn right (south) on Grand and continue to Crown Center parking.

From the south: Follow I-35 N to the Broadway exit. Turn south (right) on Broadway and follow to Pershing Road. Turn left (east) at Pershing and go to Grand Boulevard. Turn right (south) onto Grand and continue to Crown Center parking.

From the east: Follow I-70 W to I-35 S to Downtown/13th Street (Exit 2P). Continue on 13th Street to Grand Boulevard. Turn left (south) on Grand and continue to Crown Center parking.

From the west: Follow I-70 E to I-670 E. Exit I-670 to I-35 S. Exit I-35 S at 20th Street. Turn left (east) on 20th Street and go nine blocks to Grand Boulevard. Turn right (south) on Grand and continue to Crown Center parking.

PARKING: Parking is free for the first three hours with validation in the Crown Center garage. Weekend parking is free.

PUBLIC RELATIONS CONTACT: Ron Worley, operations supervisor, 816-274-8301, rworle2@hallmark.com.

Media Contacts

Derek Klaus
National & Convention Media:
Derek Klaus
Director of Communications
dklaus@visitkc.com | Twitter | LinkedIn
Toni Alexander
Regional & KC Media:
Toni Alexander
Communications Manager
talexander@visitkc.com | LinkedIn
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