DESCRIPTION: Kaleidoscope’s free sessions offer children the chance to stretch their creative muscles making their own amazing art with a variety of materials including melted crayons, markers, watercolor paints, ribbons, shiny paper and more. Children of all ages and their adults are welcome to create art together at free 50-minute Creative Art Sessions.All children must be accompanied by an adult and all adults must be accompanied by a child. We require a minimum of one adult for every 6 children in your group. We do not accept reservations for groups with less than 15 people. Groups of 15 or more people are required to make reservations.

ADDRESS: 2500 Grand Blvd., Kansas City, Mo.

LOCATION: On the east side of the Crown Center Complex, one mile south of downtown Kansas City, MO. From Crown Center’s parking garage, 2450 Grand, take the elevator to the third level of the Crown Center Shops.

PHONE: 816-274-8300

WEB SITE: www.hallmarkkaleidoscope.com

SOCIAL MEDIA: Facebook-Kaleidoscope

HIGHLIGHTS: Creativity is king at Kaleidoscope. Popular activities include:

  • Designing and cutting your own puzzle
  • Using melted crayon to make artwork that is “out of this world”
  • Creating your own masterpiece with watercolor paint

HOURS: Mon.-Sat. 50-minute Creative Art Sessions begin at 9:45, 10:45, 11:45, 12:45, 1:45, and 2:45. Closed Sunday. For holiday closings, please visit www.hallmarkkaleidoscope.com. Free tickets are distributed on a first come basis and are available as early as 9:30 am. Visit www.hallmarkkaleidoscope.com/visitor-info/ for a complete listing.

ADMISSION: Tickets are free on a first come-first serve basis until any session fills. Reservations are required for groups of 15 or more people. Call 816-274-8301 for reservations.

ANNUAL ATTENDANCE: Approximately 190,000.

HISTORY: Kaleidoscope is a magical art studio where children can be creative and feel good about their own special ideas. Creating with shiny paper, cardboard, ribbons, making puzzles and painting with melted crayons and watercolors are just a few of the fun things to do. Kaleidoscope is free; provided as a public service by Hallmark. In the late 1960s a bright Kansas City man named Don Hall had a bright idea. He got together some of the other idea makers at his company, Hallmark, along with some local educators and they cooked up an imagination machine, where children from all over could explore, create and cook up their own bright ideas. At Kaleidoscope children discover the joy of creativity by making their own amazing art from Hallmark materials. Kaleidoscope gives children a unique opportunity to express themselves in a supportive, encouraging environment. At Kaleidoscope, every idea is a good idea!

WHERE TO GET LUNCH: Kid-friendly eating options are plentiful inside Crown Center. At Fritz’s Railroad Restaurant, meals are delivered to the table by a miniature train and at Crayola Café, kids of all ages can enjoy a colorful atmosphere and fun experience!

HANDS-ON ACTIVITIES: Every activity is hands-on at Kaleidoscope!

WHAT’S NEARBY: Kaleidoscope is located at Crown Center, which is also home to kid-friendly attractions LEGOLAND Discovery Center and SEA LIFE Aquarium. Science City, located at Union Station, and the National World War I Museum and Memorial are just a few blocks away as well.

WHAT’S NEW: With new materials constantly available from Hallmark, Kaleidoscope is always offering fresh and exciting ways to let kids explore.

DID YOU KNOW: Creative talents from all over the country have designed exhibits for Kaleidoscope. Projects include an 11-foot robot and E-Door, 9-foot portal that that waves at each guest who walks through the door.

DON’T FORGET: To arrive early for the art session. Tickets often go quickly and there are a limited amount of art sessions each day.

GROUP TOURS: Reservations are required for groups of 15 or more.

PUBLIC TRANSPORTATION: Take the MAX to the Crown Center stop.


From Downtown, take Broadway south to Pershing Road. Turn left on Pershing onto Grand Boulevard to Crown Center parking.

From the north: Follow I-35 S and exit at 20th Street. Turn left (east) on 20th Street and go nine blocks to Grand Boulevard. Turn right (south) on Grand and continue to Crown Center parking.

From the south: Follow I-35 N to the Broadway exit. Turn south (right) on Broadway and follow to Pershing Road. Turn left (east) at Pershing and go to Grand Boulevard. Turn right (south) onto Grand and continue to Crown Center parking.

From the east: Follow I-70 W to I-35 S to Downtown/13th Street (Exit 2P). Continue on 13th Street to Grand Boulevard. Turn left (south) on Grand and continue to Crown Center parking.

From the west: Follow I-70 E to I-670 E. Exit I-670 to I-35 S. Exit I-35 S at 20th Street. Turn left (east) on 20th Street and go nine blocks to Grand Boulevard. Turn right (south) on Grand and continue to Crown Center parking.

PARKING: Parking is free for the first three hours with validation in the Crown Center garage, 2450 Grand BoWe recommend parking in the garage on the East side of Grand on the Blue Level. We are happy to provide a validation slip for 3-hours of free parking.

PUBLIC RELATIONS CONTACT: Maggie Miller, Public Relations and Social Media Specialist, 816-274-5113, maggie.miller@hallmark.com

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Derek Klaus
Derek Klaus
Director of Communications

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