Kansas City, Mo.—Visit KC, Kansas City’s hospitality and tourism organization, is pleased to announce the appointment of Ashley Jones to its management team. Jones assumes the role of Vice President of Partnerships & Events, bringing with her 14 years of experience in destination management and community development organizations.
“Ashley Jones is a proven leader within our industry and region,” said Visit KC President and CEO Ronnie Burt. “Through strategic partnerships, I am confident that her diverse background will help us improve member relations, enhance visitor engagement, elevate special events and, most importantly, bolster our team culture.”
Jones comes to Visit KC from Olathe Convention & Visitors Bureau, where she served as the organization’s executive director for seven years. There, she was responsible for the overall operations of the Olathe CVB under the direction of the Olathe Chamber of Commerce and the City of Olathe, Kan. Under her tenure, the CVB identified and developed new funding sources outside of hotel taxes to increase the bureau’s overall revenues by 36%.
Prior to Olathe, Jones spent four years in Fayetteville, N.C., holding management and director positions with the Fayetteville Arts Council, Downtown Alliance and Fayetteville Area Convention & Visitors Bureau. From 2000 to 2004, Jones served as a direct marketing manager for the Lawrence Convention & Visitors Bureau in Lawrence, Kan.
In her new role at Visit KC, Jones will be responsible for proactive, strategic leadership of the destination partnership strategy, as well oversight of Visit KC special events, recruitment opportunities and visitor engagement initiatives. She will also serve as the executive director of the Kansas City Regional Destination Development Foundation, the 501(c)3 subsidiary of Visit KC dedicated to the development and research of tourism and multicultural events.
A resident of Lenexa, Kan., Jones is a graduate of the University of Kansas and is certified by the Center for Non-Profit Management at Duke University. Jones’ first day with Visit KC is Aug. 17.
About Visit KC
Visit KC is a non-profit organization whose mission is to ignite global passion for visiting Kansas City. Through marketing, sales and service of the convention and tourism industries, Visit KC supports a vital and growing component of the local economy—generating more than 45,000 jobs and $4.6 billion in economic impact annually. For more information about the organization or Kansas City, go to VisitKC.com.