Hallmark Visitors Center

DESCRIPTION: For more than 100 years, family-owned Hallmark Cards, Inc., has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, MO, the company operates a diversified portfolio of businesses. From the timeline walking visitors through Hallmark’s humble beginnings, to famous collaborations with U.S. presidents, world leaders, and famous artists, to samples of our current products customers have grown to love, come visit and be immersed in the world of Hallmark at the Hallmark Visitors Center. 

ADDRESS: 2450 Grand, Kansas City, MO, 64108

LOCATION: On the east side of the Crown Center Complex, one mile south of Downtown Kansas City, MO. From Crown Center’s parking garage, 2450 Grand Blvd., take the elevator to the third level of the Crown Center Shops.

PHONE: 816-274-3613

WEBSITE: www.hallmarkvisitorscenter.com


  • A timeline documenting the evolution of Hallmark’s products over nine decades, including contributions by Walt Disney, Norman Rockwell and Maya Angelou.
  • The J.C. Hall Christmas Tree Collection – For years, Hallmark employees fashioned giant Christmas cards as holiday gifts for Hallmark founder J.C. Hall. In 1966, the tradition evolved into creating and decorating a life-sized Christmas tree. Each year the tree was unveiled in Mr. Hall’s office during the last working days before Christmas.
  • “Coming from the Heart”—a 13-minute film explaining how the Hallmark artists find their creative inspirations.
  • The Hallmark Hall of Fame exhibit features classic clips from television’s most honored series.

HOURS: Reopening fall 2021

ADMISSION: Free. Reservations required. 

ANNUAL ATTENDANCE: Approximately 125,000.

HISTORY: Opened to the public during Hallmark’s 75th anniversary in 1985, the Hallmark Visitors Center chronicles the company’s transformation from founder J.C. Hall’s two shoeboxes of inventory to its reputation as an international icon. Since its opening, the Hallmark Visitors Center has greeted more than 4.3 million visitors.

WHERE TO EAT: The surrounding Crown Center offers many dining options.

HANDS-ON ACTIVITIES: An Artifact Search is a great scavenger hunt for kids and grown-ups, alike. Visitors may also make a star-shaped bow at the press of a button to take home as a souvenir.

GROUP TOURS: Tours are self-guided. Reservations are required for groups of 15 or more. Please visit hallmarkvisitorscenter.com to complete the online reservation request form.

PUBLIC TRANSPORTATION: Take the MAX to the Crown Center stop.

PARKING: Parking in the Crown Center parking garage, 2450 Grand Blvd., is free for the first three hours with validation.

PUBLIC RELATIONS CONTACT: Ron Worley, Hallmark Visitors Center Supervisor, 816-274-8348, ron.worley@hallmark.com 

Media Contacts

Derek Byrne
Derek Byrne (KC/Regional Media)
Visit KC
Derek Klaus
Derek Klaus (National Media)

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