Watch Kansas City’s new national holiday commercial here.
KANSAS CITY, Mo. – In partnership with the Missouri Division of Tourism, Visit KC will debut its first ever national holiday commercial on the Hallmark Channel during the premiere of the highly anticipated “Holiday Touchdown: A Chiefs Love Story” on Saturday, Nov. 30. The festive spot, created and produced by agency partner MMGY Global, highlights the holiday season in the Heart of America as well as a selection of the city’s most cheerful experiences.
“With Hallmark’s honored legacy and commitment to Kansas City combined with their exciting Kansas City Chiefs Hallmark Channel “Holiday Touchdown: A Chiefs Love Story” movie debut, we felt this was an authentic opportunity to showcase our city to a national audience by illustrating how Kansas City is truly a Hallmark movie come to life,” said Traci Moon, Senior Vice President of Marketing and Communications at Visit KC.
“For some this may be their first introduction to the destination, and we are excited to share a glimpse into what makes Kansas City such a welcoming and inviting community. We felt a natural connection with our destination brand and the Hallmark Channel’s core values; we care, connect, include, believe and welcome. Hallmark creates a more emotionally connected world by making a genuine difference in every life, every day.”
“Tailoring the creative to appeal to the Hallmark Channel’s extremely loyal and enthusiastic audience, we viewed the development of our destination’s first national holiday commercial as the perfect creative opportunity to apply emotional storytelling to capture the wonder, imagination and magic of the holidays by connecting visitors to Kansas City’s vibrant, creative, diverse, energetic, inviting and inclusive community.”
Kansas City is welcoming visitors at record levels, and as the region’s primary destination sales and marketing organization, Visit KC is reaching new heights to leverage the booming interest and grow its global reputation as a top city to experience.
Visit KC has seen impressive growth in visitation to Kansas City, actively deploying its From the Heart branding campaign to engage with and drive more than 28 million visitors in 2023. This equates to more year-round tourists and convention attendees who are traveling through the new single terminal at Kansas City International Airport, spending at shops and restaurants, experiencing treasured cultural institutions, and staying at hotels—generating meaningful economic impact and strengthening the sustainability of the local community.
“We are thrilled to partner with Visit KC to unveil this commercial that highlights the magic of Missouri,” said Stephen Foutes, Missouri Division of Tourism director. “This milestone moment beautifully spotlights Kansas City’s unique blend of holiday fun, sports pride and charm. From world-class attractions to unforgettable dining experiences, this commercial highlights some of the reasons why Kansas City is a remarkable holiday destination.”
In true Hallmark Christmas movie fashion, the storyline follows a couple as they fall in love during the holiday season in Kansas City. The commercial features local talent as well as several KC venues including Charmed House Interiors, a furniture and home décor shop located in the popular West Bottoms neighborhood; the Nelson Atkins Museum of Art, the world-renowned Kansas City museum known for its iconic Shuttlecock statues; The Mercury Room, a luxurious cocktail bar offering breathtaking views of the city; and Crown Center, a bustling shopping complex that features the festive seasonal ice rink seen in the commercial.
To learn more about the latest holiday offerings available in Kansas City or to plan a trip to the Heart of America, please visit VisitKC.com.
About Visit KC
Headquartered in Downtown Kansas City, Visit KC is the chief hospitality sales and marketing organization for the region. With a mission of creating global passion for Kansas City, Visit KC collaborates with nearly 1,000 community partners to drive the marketing, sales and service of the destination’s convention and tourism industry—a sector that supports more than 128,000 local jobs. For more information about Kansas City, go to news.visitkc.com.
