KANSAS CITY, Mo.—The City of Kansas City, Missouri, has awarded a five-year contract extension to Visit KC as its official destination management organization. Effective May 1, 2021, with the option to renew for an additional year at the City’s discretion, the new agreement was approved Thursday by unanimous vote of the City Council.
“Visit KC’s relationship with the City is critical to its day-to-day operations and the continued recovery of our local economy,” said Visit KC Chair Cindy Circo of Evergy. “In addition to recognizing the dedication and commitment of our President Jason Fulvi and his tremendous staff during these unprecedented times, I’d like to personally acknowledge and thank the mayor, the Finance Committee and the entire City Council for their continued support and today’s vote of confidence. For the next five years and beyond, we look forward to continuing our mission of igniting global passion for Kansas City.”
As outlined in the new agreement, the City will measure Visit KC’s performance on a quarterly basis through several key metrics in the areas of sales and marketing, convention and visitor services and the operations of the KC Film Office.
State law requires Kansas City to appropriate and pay a portion of funds collected from the Convention & Tourism Tax to a contracted non-profit entity for the purpose of convention and tourism promotion.
Founded in 1966, Visit KC and its nearly 1,000 community partners drive the marketing, sales and service of the destination’s convention and tourism industry—a sector that supported 48,000 jobs in 2019. Headquartered in Downtown Kansas City, the not-for-profit organization is accredited through Destinations International through 2028.